Dear BlackBerry, Use More Celebrities!
August 27th, 2010
The above video was taken at the BlackBerry Red Carpet Event for the Launch of the BlackBerry Torch 9800(which I will be getting in less than 10 days!). The star power on the red carpet was strong and for BlackBerry users, just the tip of the iceberg. Celebrity displays like this have me scratching my head as to why Research in Motion(NASDAQ: RIMM) can’t parlay the status of their customers into a good marketing campaign. The most powerful, influential, and trendy people in the world swear by their BlackBerry and the only way anybody knows it is to go onto a blog dedicated to the device, far out of the way of mainstream consumers. Why?





