Amazon Kindle Sales Eclipse 3 Million…A Year Early
Sunday, January 31st, 2010
Amazon just reported their Quarter 4 earnings at the end of the week and it came out that they have already sold over 3 million Kindles, a year before they were suppose to. The total is about 500,000 more than analysts expected they would have moved by this time in the year. Whoa!
The day the Apple iPad was unveiled, some friends and I were engaged in a discussion about the validity of its market and use to consumers. I was trying to explain that it would instantly become a player in the e-reader market. I cited the success of the Kindle as evidence of the power of people who read(my friends confessed to never reading anything and thus did not understand) as buyers of these types of products.
One person asked me how much the Kindle cost. I like to read the old fashioned way and have never even considered reading a book electronically. Thus, I had no clue how much it cost and said $50! Upon research this weekend, it turns out Amazon lists it at $259 or $489 for the DX version. I would never have guessed they would be able to sell so many at that price point. But I find it to be even more evidence that the iPad will sell very, very well.
Reports are already surfacing of the first strikes in what is shaping up to be a full out book war with Amazon pulling all Macmillan books from their shelves. Apple and Amazon going at it is bound to be interesting. My guess is Amazon is in trouble. Barnes & Noble is the least of their worries at this point.
I fully expect sales of the Kindle to slow. In the meantime however, the evidence that they have sold over 3 million units is strong and extremely impressive. A bit of a buffer against the competition if you will.
Amazon sells just about everything, not just Kindles. As a whole they should be just fine. I do have to wonder how much this iPad will hurt their mystique though. People look to the Kindle as a sort of gauge of the power of the company and if they start to lose e-reader market share it could really frighten shareholders. Then again maybe it wouldn’t. Their dominance of the online marketplace will continue, and that may be all that matters.






