Last week in my Organizational Behavior class we watched a video about IDEO. It is a design and consultancy firm that innovates for the biggest companies in the world. I had never heard of them until now and didn’t realize such companies existed. I thought the video was super cool and fascinating. The whole idea of what they do is intriguing to me. I believe that it is not only beneficial for existing companies but the process in general is great for anybody who wants to improve or create something and then turn it into a business. One of the infamous legends of Google is their white board where they just spin off idea after idea to prompt new products and services. These types of activities are powerful and effective and if adapted to each company or team’s needs I believe would be advantageous. All three parts of the ABC Nightline feature after the jump.

This entry was posted on Wednesday, February 24th, 2010 at 12:42 am and is filed under Entrepreneurship, Technology.