
Reports surfaced yesterday that LeBron James will be switching his jesey number for the 2010-2011 season to 6. He wants to trade in his 23 to pay respect to his hero Michael Jordan and the number 23 which he says should be retired, Jackie Robinson 42 style. Or at least that’s what he wants you to think. I don’t buy it for a moment. These Jordan prototypes are getting too predictable and it isn’t impressing me at all.
First there was the ultimate Jordan wannabe, Kobe Bryant, switching his 8 out for 24 several years ago. And now LeBron figures he needs to get his 45 on…45 like Jordan, after retirement when he couldn’t wear 23 for a season. Its so obvious these guys are so captivated by Jordan’s everything that they have to do everything he did, including having 2 numbers, even if they have no reason to.
Since Kobe Bryant has entered the NBA, I haven’t liked him. As a Chicago Bulls fan I could never stand the way he talked like Jordan, wore the leg brace like Jordan, did the fist pump after wins like Jordan, and shot that fade-away like Jordan when he was in his early twenties and had all of his athletiscm yet chose to play like Jordan in his later years after he had lost the bulk of his advantageous physical abilities. Its always been too much. That having been said, Kobe is the best player in the NBA, the best player of his era. And when its all over he may be number two all time.
As Kobe matured he let go of some of his Jordanisms but there was one last thing for him to do. He had to change numbers like Mike, for the sake of people knowing him for two numbers, like Mike. And now here we have King James deciding he has to do the same thing. When LeBron came into the NBA I was disappointed that he chose 23. Why would you choose a number that will always be associated with one person when you are talented enough to maybe be the second best player ever? I considered it a major marketing mistake. You can’t confuse people like that. They won’t remember you as well if your trademark is already somebody else’s. LJ23 for Nike seems a lot like MJ23 for Nike. Somebody should have talked LeBron out of it.
Alas his Jordan stannery was too strong and LeBron chose to be unoriginal by following in Jordan’s footsteps instead of being distinctive and forever recognizable. To LeBron’s credit he is very much his own man and acts nothing like Jordan and doesn’t in the least bit try to. Its just that number…
I think LeBron, in all of his efforts to be the first billionaire athlete came to a realization. LeBron has massive goals and is every bit the business man. He no doubt figured out that he can be as popular as he wants to be now, but what will history remember? When people see 23 who will they think of? Can he erase the memory of Jordan? Obviously not.
LeBron now has the chance to be remembered with the numbers. 13, 23, 32, 33, 44, and perhaps 6. The rest is up to him. He has the talent, he just needs to build the legacy.
On a side note, I do not think 23 should be retired. I have no problem with regular players wearing it. When they put it on it’s just a number. But when the greats put it on it’s kind of awkward. Ultimately as great as Jordan was, its still just a number and should be kept around for people to wear for the foreseeable future.